I use pumpkin pie spice and cinnamon every morning for breakfast in my apple peanut butter oatmeal...I actually call it apple pie oatmeal. I used to use Schilling Pumpkin Pie Spice, but I picked this one up at an outdoor market in Bryant Park and I started using it instead. This spice is noticeably better. It has such a robust aroma and flavor and i feel like I just could never go back to what I used before. I highly recommend!